![]() Here’s why the Instagram swipe up feature is God’s gift to Instagram marketing. Let’s say that you’ve just launched a product and you’re using Instagram to market it.Īll it takes is for you to make an Instagram Story, link that story to your website, and voilá – you’re on your way to marketing success. That’s why Instagram decided to create the swipe up feature for Instagram stories – to fill that void that so many marketers were having with the platform. This one clickable link was being overworked and overstretched, causing businesses to lose out on possible sales on their products. How do you drive traffic from an Instagram post or story to the clickable link on your bio?.When should you change the link? Every time a new product comes out, or …?.Then, of course, there was the other problem with figuring out how to use the one clickable link in your bio: Stats say 49% of consumers believe that easy access to a product was the most important factor when it came to great online customer service. Having to go through all those steps is a huge turn-off for a customer. That meant that you as a business owner would have had to hope that a potential customer would go through the hassle of leaving Instagram, opening a browser, and manually searching the link you had. This was one of the major problems with Instagram as a marketing tool – customers just couldn’t click on a link to view a product. ![]() You could have added a link to an Instagram caption, but those links didn’t bring you to another page. In the past, Instagram only allowed you to add a clickable link in your bio. When this feature was released, it took Instagram marketing to a whole new level.įor the first time, Instagrammers could have included another link that their followers could have clicked on and be led to another page. The answer to how to add a link to an Instagram story all lays in one of Instagram’s nifty features called the ‘swipe up’ feature. How To Add A Link To An Instagram Story – The Swipe Up Feature
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